Amy Hertz
Chief Ideas Officer

Media veteran with multiple long term and international book bestsellers as well as long tail SEO and viral web campaigns to her credit, Amy Hertz is known for being able to generate targeted projects across all forms of media that are sustainable, have deep penetration into the culture and build visibility and traffic for businesses. Projects and clients include: Eat Right 4 Your Type (blood type diet), The Art of Happiness (The Dalai Lama), The Female Brain (Louann Brizendine, MD, UCSF Women’s Mood and Hormone Clinic founder), Huffington Post Books, Huffington Post Divorce, BeingHuman.org, David Westin (former President, ABC News), BarnesandNoble.com, Penguin, Vook, Florence Comite, MD (Yale Medical School, three separate appointments in adult endocrinology, pediatric endocrinology and gynecology), Ron Moy, MD (Past President, American Academy of Dermatology, UCLA Dermatology Department Head). Past positions include Henry Holt, HarperCollins, founding editor of Riverhead Books, VP and Publisher Morgan Road Books/Random House and multiple postings at Penguin.

“I worked with Amy on an effort to expand the reach of my company’s social media strategy. She handled herself with utmost professionalism: producing stellar work, coming up with creative ideas, etc. Amy’s work for us has since proven instrumental in allowing us to capitalize on our past success, thus ensuring our continued growth in this area.”

—Jeff Gomez, VP Online Consumer Sales and Marketing, Penguin Group

“Amy knows exactly the right questions to ask to help you articulate your vision and purpose. She helped me define mine and kept me on track in developing our digital strategy and modernizing our website.”

—Lynn Goldberg, Goldberg McDuffie

“I’ve never physically seen Amy Hertz holding a crystal ball, yet I am astounded at her consistent ability to quickly understand a project, idea, concept or premise, and within a very short period of time, correctly predict the work’s viability, chance of success, and associated objectives, strategies and next steps to make the entire package successful.

Another advantage to both working with Amy, and feeling confident referring her to others, is her uncanny ability to bring unseen and possible dimensions to a project, and, making everything better simply because of her experience, insight and breadth of knowledge.”

—Robbie Vorhaus, Founder/CEO Vorhaus Communications, Inc.

“Amy is a creative monster who will benefit every aspect of your business, book, or website, especially if you are ready for a complete makeover that will redefine you for the future. She is ultra-competent and a very fun person. I couldn’t recommend her more highly.”

—Michael Taft, BeingHuman.org

“To say that Amy Hertz is a visionary is an understatement. Amy has an instinct for what’s to come and a unique eye for discovery. After years in an ever-changing industry, Amy remains one of the most innovative thinkers I know, and is really wonderful to work with to boot!”

—Leslie Rossman, Open Book Publicity